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BOSS logo

Hugo Boss AG Stock Price

XTRA:BOSS Community·€2.6b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 70 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

BOSS Share Price Performance

€38.32
-3.19 (-7.68%)
​
€41.15
Fair Value
€38.32
-3.19 (-7.68%)
6.9% undervalued intrinsic discount
€41.15
Fair Value
Price €38.32
AnalystConsensusTarget €41.15
AnalystHighTarget €49.91
AnalystLowTarget €36.50
Tue, 21 Jul 26
Fair Value€41.15
Share Pricen/a

BOSS Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value €41.15 6.9% undervalued intrinsic discount

Emerging Markets And Digital Platforms Will Expand Global Reach

0users have liked this narrative
0users have commented on this narrative
39users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value €49.91 23.2% undervalued intrinsic discount

Emerging Markets And Digital Channels Will Elevate Premium Appeal

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value €36.5 5.0% overvalued intrinsic discount

Digital Shifts Will Erode Brand Loyalty And Margins

0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
BOSS logo
Hugo Boss
41.7% undervalued intrinsic discount

Fashion in Transition: expacted Recovery in 2025-26

View narrative
KG
kgmaik89
Published 1 Jul 2024
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BOSS logo
Hugo Boss
23.2% undervalued intrinsic discount

Emerging Markets And Digital Channels Will Elevate Premium Appeal

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 18 Aug
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BOSS logo
Hugo Boss
6.9% undervalued intrinsic discount

Emerging Markets And Digital Platforms Will Expand Global Reach

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 21 Jul
Read Narrative
BOSS logo
Hugo Boss
5.0% overvalued intrinsic discount

Digital Shifts Will Erode Brand Loyalty And Margins

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 7 Jul
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

KG
BOSS logo

Fashion in Transition: expacted Recovery in 2025-26

Fair Value: €65.71 41.7% undervalued intrinsic discount
2 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
BOSS logo

BOSS: Brand Revamp And Takeover Rejection Will Support Future Re Rating

Fair Value: €49.91 23.2% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
BOSS logo

BOSS: Takeover Rejection And Margin Assumptions Will Shape Future P/E Multiple

Fair Value: €41.15 6.9% undervalued intrinsic discount
39 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Flawless balance sheet and good value.

0 Risks
2 Rewards
View Full Analysis

Hugo Boss AG Key Details

€4.1b

Revenue

€1.5b

Cost of Revenue

€2.5b

Gross Profit

€2.3b

Other Expenses

€217.5m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Nov 03, 2026
3.15
62.17%
5.33%
11.0%
View Full Analysis

About BOSS

Founded
1924
Employees
16809
CEO
Daniel Grieder
WebsiteView website
www.hugoboss.com

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.

Recent BOSS News & Updates

User avatar
Narrative Update • Aug 18

BOSS: Brand Revamp And Takeover Rejection Will Support Future Re Rating

Analysts have raised the Hugo Boss fair value estimate from about €47.01 to about €49.91, citing fresh research that points to a successful brand revamp and refreshed coverage with price targets clustered around €40 to €50. Analyst Commentary Recent research on Hugo Boss points to a constructive view from bullish analysts, who see the refreshed brand and execution as key supports for the current fair value range.
User avatar
Narrative Update • Aug 04

BOSS: Takeover Rejection And Margin Execution Will Drive Future Re Rating Potential

Analysts have trimmed their Hugo Boss price target by about €7, reflecting slightly more cautious valuation assumptions, while updating inputs such as revenue growth, profit margin and future P/E expectations. What’s in the News for Hugo Boss Hugo Boss has urged shareholders to reject Frasers Group's £2.3b offer, priced at €38 per share, stating that the bid undervalues the company and does not reflect its intrinsic worth or long term growth potential.

Recent updates

No updates

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